Lux research recently acquired MotivBase

Lux Research recently acquired MotivBase. As a result of this merger, emerging technologies and research of both the companies will be combined with conversation-based insights to enable leaders to make informed innovation strategy decisions.

Lux Research is a leading research and advisory firm that focuses on sustainable innovation. Their expertise includes detecting emerging technologies, predicting market trends and needs, identifying, and analyzing competitive threats, and evaluating options for sustainable innovation.

A Toronto-based company, MotivBase is the first and only company in the world that leverages predictive anthropology, natural language processing, and big data to deliver contextual  intelligence. The Anthropology AI is used to decode the underlying trends and consumer motivations for topics, ideas, and categories.

LaBarge Weinstein acted as counsel to MotivBase with a team that included Kyle Lavender, Michael Sami, Heather Lovell, Jeremiah Jesin-Neuberger, Michael Morgan, Laura Crimi and Estelle Duez.

Read the press release here.

Start typing and press Enter to search

Toronto Based SaaS Startup Babbly recently raised 3.2 million CAD in an all equity seed round.Deals and Transactions, Finance
Toronto based AI-enabled recruitment platform, Canvass Analytics, raise a $3.3 million Series A 2 Financing funded by Yamaha Motor Ventures.Deals and Transactions, Featured Corporate