Salesforce.com Completes Acquisition of Radian6
Salesforce.com [NYSE: CRM], the enterprise cloud computing company, today announced it has completed its acquisition of Radian6, the industry-leading social media monitoring platform used by more than half of FORTUNE 100 companies.
Radian6’s unique technology captures hundreds of millions of conversations every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities. The intelligence gained from these conversations has become critical in helping companies better market and sell to prospects, serve customers and understand what’s being said about their brands, products and competitors. With Radian6, salesforce.com will add the ability to monitor and join in these public conversations across its products, bringing the heart of the public social web to customers’ business.
The deal was worth $360 million US.
LaBarge Weinstein acted for Radian6 with a team that included Michael Dunleavy, Michael Morgan, and Michael Sami.
